CASCADIA

Branding

Anantara iPad

CALM LIVING, CAREFULLY CRAFTED.

Cascadia is envisioned as a serene residential sanctuary in Hainan, with a name that evokes falling water and inspires a brand language of gentle flow, layered textures, and quiet rhythm. Rooted in the island’s lush tropical landscape and resort-like lifestyle, the identity uses softened typography, a muted coastal palette, and generous negative space to create an immediate sense of ease. Artisanal craft comes through in tactile materials, subtle pattern work, and hand-finished details that reflect a contemporary, authentic approach to luxury focused on the maker’s touch over ostentation.

Manulife Persona
Manulife Wireframe
Manulife UX
Manulife UX
Manulife Corporate

FOR NEW BOLD IDEAS

© All rights reserved. Khendi Lee

Use of this site’s content for AI training, scraping, or automated extraction is prohibited.

FOR NEW BOLD IDEAS

© All rights reserved. Khendi Lee

Use of this site’s content for AI training, scraping, or automated extraction is prohibited.

FOR NEW BOLD IDEAS

© All rights reserved. Khendi Lee

Use of this site’s content for AI training, scraping, or automated extraction is prohibited.