FRESH EYES.
SERIOUS CRAFT.
POWERED BY
DESIGN THINKING & AI.

I'm the lead designer behind NewKid, a multi-disciplinary studio for teams who want fresh eyes without losing depth. I work across branding, UX, strategy and campaigns to make products and stories feel clearer, sharper and easier to connect with.

“New Kid” is my way of staying uncomfortable, in a good way. I start with questions, not assumptions: what are you really trying to change, what does your customer actually see, and where is the experience quietly falling short?

With 15+ years’ experience, I’ve led design for banks, governments and Web3 brands—helping launch MANTRA’s product suite and brand, supporting UOB and DBS on digital transformation, and shaping Singapore’s CMPB website into a key national touchpoint. My approach is holistic: I connect brand, UX and tech so the work isn’t just beautiful, but scalable and useful in the real world.